Case study
Sheep and Raven: a champion barista's store
The context
The context
Sheep and Raven is the brand of Agnieszka Rojewska, 2018 World Barista Champion (the first woman to win the title), 2022 Coffee in Good Spirits World Champion and a 14-time Polish champion. Through her store she sells selected coffee and brewing gear and runs brewing courses.
The new site had to be a shop, an educational platform and a showcase for Agnieszka's personal brand at once, with product pages next to a rich base of brewing knowledge.
What we did
What we did
01
Strategy and information architecture
With Jacek Kłosiński, a marketing educator for small businesses, we worked out how Aga wanted to tell her own story and her business's, and built the site structure around it.
02
Figma and a design system
Several people in one file, with marketing and analytics specialists shaping the concept. A design system let us add new views quickly as marketing scenarios grew.
03
Using the brand's own art
Sheep and Raven's illustrations and labels carried into the site and product visuals.
04
Low-code build on WooCommerce
Elementor kept the budget down without cutting features.
05
Integrations and QA
InPost and DHL Express shipping, BLIK and PayU, GA4, Meta and iFirma. We coordinated the build and tested it until launch.
06
Newsletter and automation
The newsletter is key to building Aga's audience. It got its own sign-up page in the site structure. We integrated Kit (formerly ConvertKit) and set up basic automations and newsletter templates that Aga and Ania from Sheep and Raven use.
The work
Selected work
Store and campaigns
The outcome
The outcome
On the first day after launch, the store sold out its entire coffee stock. Since then it has handled over 1,800 orders and sold more than 4,300 products.
Day 1
entire coffee stock sold out
1,800+
orders since launch
4,300+
products sold
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Where are we
Poznań, Poland
Working Hours
09:00 – 18:00 Poland time
Working language
English / Polish