Case study
Huge Thing: a decade of design for startups
The context
The context
Huge Thing runs acceleration, education and consulting programmes for tech startups, corporations and the public sector. It was one of the first startup accelerators in Poland.
When we started in 2015, the brand had a logo and a monster mascot, and not much else. From the start we have worked closely with the Huge Thing team on many levels: developing ideas and concepts together and looking for ways to communicate through the visual layer.
What we did
What we did
01
Website design
The redesign that started the wider refresh of the brand.
02
Extending the identity
New stylistic directions tested and developed as the company changed.
03
Reports and presentations
Programme reports, decks and event slides.
04
Social media and ads
Templates and campaigns for recruitment and programme launches.
05
Side projects and merch
Materials for initiatives outside the core brand, such as FFA, plus gadgets and print.
The work
Selected work
Web, print and events
The outcome
The outcome
The visual system we built with the Huge Thing team is in daily use and keeps evolving. It lets side projects step outside the core brand while still clearly belonging to it. We also built tools the team uses on its own: Huge Thing's in-house marketing team creates its own assets with them. Alongside that, we continue to work with them on many fronts, from campaigns to reports and events.
2015
working together since
300+
teams in Huge Thing programmes
40+
corporate clients
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Where are we
Poznań, Poland
Working Hours
09:00 – 18:00 Poland time
Working language
English / Polish