Case study
Avitec: rebrand for a defence supplier
The context
The context
Avitec supplies parts and equipment to the aerospace and defence industries: cargo delivery systems, pallets and containers, and parachute systems for military and tactical use. Founded in 2016, it wanted to present its offer online in a completely new way. It is the exclusive European distributor and repair centre for AAR Mobility Systems, and its customers include the armed forces of more than 20 countries.
Workshops helped us find where to focus. The main job was an information architecture that supports SEO and puts the product range first.
What we did
What we did
01
Workshops
Finding the key areas and obstacles before design started.
02
Logo refresh
A more consistent, professional image.
03
Information architecture and wireframes
Structured around the offer and search.
04
Website design
A new online face after many years.
05
Print and trade fair stand
Printed materials and a trade fair stand that carry the same image offline.
06
Catalogue development
After launch we keep developing the site: new offer categories and a product database that now holds over 140 items.
The work
Logo, website and stand
Identity, website and trade fair stand
The outcome
The outcome
Website traffic grew almost fivefold compared with before the project, with most visitors coming from abroad. Brand recognition improved with it. In the last year the site had 15,000 visits from organic search and 400,000 impressions in search results. We keep working together, developing new categories and the product catalogue.
~5×
website traffic after launch
15K
organic search visits in the last year
140+
products in the catalogue
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Where are we
Poznań, Poland
Working Hours
09:00 – 18:00 Poland time
Working language
English / Polish