Printed materials Brochure design Illustration Packaging design Trade show materials
RedLegg is a US-based provider of cyber security services - MDR, penetration testing, consulting and identity solutions. After a fresh brand redesign, they needed a capable graphic design team to translate the new identity into specific marketing materials.
We stepped in as an external rapid response partner - based on the new website, we interpreted the visual system and prepared more than a dozen product brochures, trade show materials and illustrations for the Action Packs promotional campaign.
We were invited to work with RedLegg as an external rapid response graphics team. The company was fresh from a redesign and needed to translate the new identity into marketing materials.
We did not have access to a brand book - our starting point was a new website, from which we interpreted and developed a visual system. The main task was to design a dozen product brochures describing RedLegg's services - from MDR and managed EDR, to identity solutions, to dashboards and phishing response processes. We designed each document separately, matching the layout to the nature of the content, but maintaining a consistent visual convention.
A separate project was the Action Packs trade show campaign. The brief called for an illustration reminiscent of 1980s action movie posters - with characters, explosions and distinctive typography. We transferred the motif to T-shirts and labels of hot sauces given out as trade show goodies.
This was complemented by classic trade show materials - walls and rollups with RedLegg branding, designed to harmonize with both the product communication and the looser nature of the Action Packs campaign.
Working with RedLegg is an example of an on-demand project, where we enter as a new team with a fresh perspective. Location doesn't matter - we communicated directly with the marketing manager in the US, delivering materials in short cycles.
