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  • Huge Thing – Monsters of innovations

Huge Thing's website design kicked off the process of refreshing the brand's visual identity.

We act as an external graphic design team, supporting Huge Thing in creating modern visual communications.

Services:
Industry:
Innovation, Technology, Startups.
Scope of work:

Website design
Logo and branding
Banners and marketing materials
Presentations

Huge Thing is a company specializing in accelerating startups and supporting innovation.

It offers acceleration, education and consulting programs aimed at young technology companies, large corporations, and public sector organizations. When we started our cooperation in 2015, the only sticking point was the existing logo and the distinctive monster, the mascot associated with the brand. For more than nine years of our cooperation, we have explored different stylistic directions, supporting Huge Thing in many initiatives and projects.

Photos © Huge Thing

Huge Thing operates dynamically and on many levels (both online and offline), requiring us to be very flexible from the start. From the beginning, we were given much freedom to interpret the brand's existing visual identity. Our work was to focus on refreshing and expanding it.

We were given a great deal of leeway in interpreting the brand's existing visual identity. Our work focused on refreshing and expanding it - we accompanied Huge Thing in this multi-year transformation, observing how the initiative was changing - and with it, the way of communication and the characteristics of the tools needed to do so.

Over the years, we have developed a convenient visual communication system with the Huge Thing team, which is constantly used and constantly evolving. The company records better and better results every year, which translates into more interest in its services.

We carry out projects that go beyond the standard Huge Thing branding framework while drawing inspiration from and openly referring to it. This is also a unique opportunity for us to observe how innovation intersects with business on many different levels.

Customer Opinion:

We have been working with the Szajba Studio team for more than 10 years. During this time, he has completed dozens of graphic design projects for us, such as designing logos for new initiatives, websites, reports, and materials for daily communication. We can confidently say that the Szajba Studio team has become an extension of our team within the graphic identity. And do you know what's best? Thanks to such long-term cooperation, it understands the specifics of our activities well. Ariel and the entire Szajba Studio support us even in tricky situations when the deadline is extremely short.
Monika Synoradzka
CEO of Huge Thing & Partner SpeedUp Group.

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