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  • Sheep and Raven – Polish coffee brand

An example of how good cooperation and efficient communication in a team translates into high final quality.

A website with an e-commerce module for Agnieszka Rojewska, a Polish barista champion.

Services:
Industry:
Food, Beverages, E-commerce.
Scope of work:

Webdesign
Project management
Implementation quality control

Sheep and Raven is a brand created by Agnieszka Rojewska, world-champion barista and Coffee in Good Spirits champion. Agnieszka, one of the world's most successful baristas, decided to share her passion and knowledge about coffee by offering carefully selected products and coffee brewing courses in her store. We were invited to create a new website version with an e-commerce module.

From the beginning, we faced an ambitious task: to create a site that would be not only a shopping destination but also an educational platform and showcase for Agnieszka's personal brand.

One of the goals along the way was to combine classic product information with a rich brewing knowledge base in the atmosphere of the unique character of the Sheep and Raven brand. We joined a multidisciplinary team for this project that included marketing and analytics specialists.

In the design process, we decided to use Figma as the primary tool for collaborative work in a team of several people.

We divided the work on the site into two primary stages - design and implementation combined with quality control. One of the most valuable features of Figma that we used was the collaborative work of several people simultaneously, which was crucial in the first stage of the work. This allowed us to discuss various aspects of the project in real-time, make changes and refine the concept before we moved on to implementation.

With experts from various marketing and analytics disciplines overseeing the overall concept and direction, we knew the target implementation would require several custom integrations and connectivity to tools supporting planned marketing scenarios. This also influenced our decision to design the whole thing on a solid foundation in a flexible design system that would help the rapid building of new screens.

The finished graphic materials and visual identity of the brand we came to work with were also a great benefit. Sheep and Raven had distinctive illustrations and great product labels among its archives, which we used when designing the website and visualizing the products in the store.

In the implementation process, we opted for the low-code method and the Elementor tool, which allowed us to significantly reduce the budget while maintaining the site's functionality. We were actively involved in coordinating the project and quality control of the implementation, supporting Sheep and Raven in all activities leading to the launch of the new version of the store.

Using WooCommerce in this project, we took advantage of the functionality of one of the most popular and flexible e-commerce solutions for WordPress. We also implemented convenient integrations of delivery methods (e.g. inPost services within the country and dynamically calculated prices for foreign shipments using DHL Express) and payments (BLIK, PayU). The site was also integrated with analytical tools (GA4 and Meta Business) and email marketing and accounting systems (Convertkit, iFirma).

Our holistic approach and the broad spectrum of skills - from design to technical - allowed us to implement a comprehensive project that zeroed in on Sheep and Raven's entire coffee warehouse on the first day after launch.

Customer Opinion:

Thanks to Szajba, my website has taken on a life of its own! It's more than just a place to shop - it's a flavorful platform that perfectly captures the vibe of Sheep and Raven. The Szajba team not only perfectly sensed my brand but was always ready for quick responses and open to mutual inspiration. Mega cool people who are a pleasure to work with! I can count on them at any time, and at the same time, I appreciate them for their honesty - when ideas came "out of the blue," we had a constructive conversation and found better solutions together.

The result exceeded my expectations: an intuitive, elegant site ready for further development. Shopping is a pleasure, and I have total control. Szajba supported me in designing the site and creating advertising graphics, visual templates, and newsletter integration so I could have consistent visual communication. I greatly appreciate the constant care of the site, the upgrade of integrations and the prompt resolution of all problems. For me, a totally non-technical person, handling the site and other elements is now stress-free, and the package of instructional videos I received is a game changer!
Agnieszka Rojewska
Founder, Sheep & Raven

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