Case study
Ukryta Olivka: brand for a Tri-City pizzeria
The context
The context
Ukryta Olivka was a pizzeria and cocktail bar in the Tri-City that paired Italian pizza craft with natural produce from different regions of Poland. The idea was great food in a place where everyone feels at home.
The logo took its shape from the restaurant's arched interior. The opening date was close, so we worked at express pace.
What we did
What we did
01
Logo
Drawn from the arches of the interior.
02
Brand guidelines
How to apply the identity across the venue and online.
03
Menus
Takeaway leaflet, table menus and a large-format menu, all in one system.
04
Packaging
A pizza box for deliveries and takeaway.
05
Labels and promotion
Labels for the house flavoured olive oils, from rosemary to chilli, plus materials for offline and online channels.
The work
Selected work
Identity, print and packaging · Photos: Ukryta Olivka
The outcome
The outcome
The restaurant opened on schedule with a complete brand, but right after the opening it had to face the effects of the pandemic. It ran from 2020 to 2023.
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Where are we
Poznań, Poland
Working Hours
09:00 – 18:00 Poland time
Working language
English / Polish