Case study

Forest Maker: a brand for pocket forests

Client Forest Maker
Industry Ecology • Environment
Engagement Brand launch
Mood boards Logo design Brand book Print materials Social media
Aerial view of a housing estate with a small dense forest between the buildings

The context

The context

Forest Maker plants micro-forests with the method of Japanese botanist Akira Miyawaki, turning small plots of urban land into dense native woodland. We were brought in to design the logo as the company launched.

The offer was new to the market, so the brand had to explain it as well as look good.

Forest Maker symbol made of leaves and roots

What we did

What we did

01

Mood boards

Setting the visual direction with the client early.

02

Logo

A mark that matched Forest Maker's vision from the first round.

03

Brand book

Rules that let the identity be adapted creatively on many levels.

04

Print materials

Brochures, folders and planting certificates.

05

Social media

Templates for explaining the method to a new audience.

The work

Selected materials

Identity and print

The outcome

The outcome

The company is growing quickly, and the identity supports it: it reflects Forest Maker's mission and builds trust with a widening audience. The first micro-forest, planted in Cieszyn in November 2023, received certificate No. 1; 28 more plantings have followed.

29

plantings since 2023

1,088 m²

largest single micro-forest

3,200

people planting with them in 2025

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Where are we

Poznań, Poland

Working Hours

09:00 – 18:00 Poland time

Working language

English / Polish