Case study
FKD: a new website for a Poznań printing house
The context
The context
FKD Group is one of Poland's oldest privately owned printing companies, with more than 30 years in the trade. Its online store offers over 50 types of printed products, from calendars, notebooks and folders to books, catalogues and cardboard boxes.
In 2021 FKD turned towards eco-friendly, zero-waste production, and we designed a website that reflected the change. In 2023 the brand moved to a new visual style and we redesigned the site again. Both times it had to rank well in search and work with the existing online ordering system.
What we did
What we did
01
Working with SEO and e-commerce partners
One team with the client, SEO experts and the e-commerce engine provider.
02
Information architecture
A structure for eight product categories and over 50 product types, so customers quickly find the right product.
03
Responsive layouts
Layouts for desktop and mobile, from the home page to product pages, prepared for the Polish, English and German versions.
04
E-commerce interface
The Master Apps platform customised to the new design.
05
Catalogue and configurator
Product pages that lead into online ordering.
The work
Selected screens
Desktop and mobile · 2023 version
The outcome
The outcome
The site reflects the new brand, presents the full range and connects to online ordering. The 2023 design is still in use today.
30+
years in printing
2
website versions: 2021 and 2023
50+
product types in the store
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Where are we
Poznań, Poland
Working Hours
09:00 – 18:00 Poland time
Working language
English / Polish