Case study
Deepspot: brand and campaigns for Europe's deepest pool
The context
The context
Deepspot in Mszczonów near Warsaw is the deepest diving pool in Europe. Anyone can try diving there, whatever their age or experience, and divers train all the way down to great depths before moving to open water.
Deepspot talks to its audience through many channels: social media, ads, video, print and the venue itself. We have worked together since 2021. It started with ad creatives and video, and over time grew to include the brand itself: a new brand book and a visual language shared across all of its communication.
What we did
What we did
01
Brand book
A new brand book covering, among other things, logo, colour, typography and layouts, plus the story behind the brand.
02
Visual language for campaigns
Defined rules for banner creatives (layouts, type hierarchy, colour and underwater photography), so every new ad fits the brand.
03
Ads for every channel
Banners for programmatic, email and sponsored posts, adapted to every format and placement.
04
Video and motion
Deepspot's photographers and filmmakers shoot underwater. We edit the footage into ad and event films and animate the creatives for video placements.
05
Print and merch
Posters, roll-ups and flyers, plus branded items such as a wetsuit and a towel.
06
Flexible delivery
We shift resources when campaign plans change at short notice.
The work
Brand and campaigns
Brand book, ads, social and merch
Film
Selected videos
8 films
The outcome
The outcome
Deepspot now has a brand book and a visual language its campaigns are built on, so new creatives stay consistent across platforms. The films we edit make the most of footage that does the place justice.
45 m
pool depth
8,000 m³
of water in the main pool
5+
years of working together
Start here
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Where are we
Poznań, Poland
Working Hours
09:00 – 18:00 Poland time
Working language
English / Polish