Case study
42 Warsaw: local flair inside a global brand
The context
The context
42 Warsaw is a free software engineering school and part of the global 42 network, where every campus follows the same curriculum. The local team needed marketing tools it could use on its own for day-to-day communication.
The templates had to stay within 42's global visual rules and still give the Warsaw campus a character of its own.
What we did
What we did
01
Working inside global guidelines
Balancing consistency with the 42 network and a distinct local voice.
02
Presentations and offer documents
Templates for the team's pitches and partner materials.
03
Social media templates
Posts and infographics for ongoing communication.
04
Designed in Figma, delivered in Canva
The team edits everything in a tool it already uses, with no new software to learn.
05
Iterating to the recruitment deadline
Regular deliveries and reviews in the run-up to recruitment.
The work
Selected materials
Templates and print
The outcome
The outcome
42 Warsaw's marketing team got a versatile set of tools that keeps communication consistent across channels, without a designer for every post.
54
campuses in the 42 network
30
countries with a 42 campus
25,000+
students across the network
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Where are we
Poznań, Poland
Working Hours
09:00 – 18:00 Poland time
Working language
English / Polish