Homepage
Projekty
Sinfashion: a Polish rock/metal and pop culture store

Since 2018, we have been designing prints for Sinfashion's own store brand.

Holy Blvk - graphics for Sinfashion's limited edition alternative clothing collections

Services:

Marketing support

Industry:

E-commerce, Alternative fashion

Scope of work:

Print design
Product catalogs
Advertising creations

Sinfashion is a Poznan-based online store with clothing and accessories in the rock, metal and pop culture climate. Under their private label Holy Blvk, they release limited edition products with distinctive slogans in a dark/occult style - often as parodies of well-known logos and pop culture motifs.

Since 2018, we have been designing prints for hats, scarves, bags and apparel for them, working from specific guidelines and inspiration provided by the client. We also prepare product catalogs for resellers.

Holy Blvk is the Sinfashion store's own brand, under which proprietary products are released - as opposed to the licensed merch of rock and metal bands, which is the store's main offering.

Holy Blvk's collections are based on a distinctive dark/occult style, often using parodies of well-known logos and pop culture motifs. Disney becomes "Anxiety," Friends turns into "Satan," and Stranger Things turns into "Lucifer Cares."

Our role in this project is strictly executive. The client comes with ready slogans, inspirations and specific guidelines - our job is to translate them into print-ready graphic designs. We work quickly and precisely, which is important with limited editions and seasonal drops. Over the years, we have designed prints for hats, scarves, beach towels, shopping bags, tags and apparel - sweatshirts and T-shirts.

In addition to prints, we prepare product catalogs for Sinfashion for resellers who want to introduce Holy Blvk products to their stores. Occasionally, we also design advertising creations for online campaigns.