Our goal was to create a universal system of recurring components that would support easy management of the site's information architecture's flexible structure.
Design a comprehensive product catalogue on Maxfilament's website to support SEO and remarketing efforts.
Maxfilament's mission is to provide high-quality 3D printing filaments. The company pays attention to innovation and sustainability and supports both professionals and hobbyists in the field on a daily basis.
Our collaboration aimed to design a versatile system of recurring components and modules, with the help of which a flexible website could be dynamically created to present Maxfilament's growing product catalogue. We wanted the information structure to be flexible and, at the same time, easy to manage. The solution we used was rapid, workshop-based prototyping with the help of mock-ups. Thanks to them, we could efficiently verify our initial assumptions and make necessary improvements early, significantly reducing the need to make costly changes later.
Our task was to create a graphic design that would be consistent with the current branding while bringing a fresh perspective to it. The site's styling was, therefore, designed as our interpretation of Maxfilament's branding, reflecting the characteristics and dynamics of their industry.
Our collaboration demonstrated the importance of combining project strategy with analytical and marketing strategy. This is one of the realizations in which every team member - including on the client's side - had previous experience working on technological projects in the IT industry. We joined the project, filling in the missing competencies and actively participating in building the tool, which is the Maxfilament product catalogue.
Thanks to SEO optimization, Maxfilament's website gained better visibility in search engines. The increase in traffic translated directly into increased conversions and better product sales.
We have built a tool that actively supports sellers and a business model focused on the B2B wholesale segment. This happens on two levels: first, good SEO optimization translates into increased organic user traffic and better brand recognition. Second, this traffic is accurately analyzed thanks to GA4's advanced dataLayer configuration used in advertising campaigns.