Washchem specializes in providing professional chemicals for touchless, automatic, and truck washes. Their product range includes various products, from coloured foams to active foams and additional formulations for vehicle care. We were invited to comprehensively refresh the company's corporate identity, including the logo and product labels.
This project required us to be creative and think strategically. Washchem, a supplier of professional car wash chemicals, wanted to refresh its image and create a unique visual identity that would set it apart from the competition and appeal to a specific target group.
From the beginning of our collaboration, we knew the new logo and corporate identity would be applied in various ways. Our goal was to create a design that was aesthetically pleasing, functional, and compliant with strict product labelling guidelines.
The site was intended to highlight the new brand identity and support the company's SEO efforts and online presence with an extensive product catalogue.
We decided to implement a low-code methodology, which allowed us to significantly reduce the budget while maintaining high quality and functionality. Throughout the project, we remained proactive, suggesting solutions to problems and ideas for applying the new visual identity. Label design was challenging, as the products required an exciting and eye-catching presentation despite the standard packaging.
Our cooperation has shown that combining creativity, strategic thinking, and technological know-how can create a coherent and well-thought-out brand image that improves a company's position in the market and recognition among customers.
