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  • FKD – Local printing house from Poznan

How refreshed branding and SEO have transformed the accessibility and visibility of a wide range of print products.

The new digital face of the Poznan FKD printing house website.

Services:
Industry:
Printing, Prototyping, B2B Services.
Scope of work:

Webdesign

With more than 30 years of experience, FKD Group is one of the oldest privately owned printing companies in Poland. In 2021, they underwent a rebranding that needed its reflection in a new website design.

FKD has one of the widest e-offerings of notebooks, calendars, folders, and cardboard packaging among Wielkopolska's companies. The image refresh pivots toward eco-friendly solutions and a zero-waste philosophy.

As part of our collaboration, we had the opportunity to redesign their existing website and customise the e-commerce platform interface using the Master Apps engine.

The challenge was to ensure that the site reflected the new design and brand philosophy, was optimized for SEO, and effectively showcased FKD's extensive offerings. Additionally, it was important to ensure seamless integration with the existing online ordering system.

Working with the client, SEO experts and the e-commerce engine provider, we created a new information architecture for the site, followed by visualizations of responsive layouts. The course of this project is a testament to our commitment to teamwork in creating modern, functional and aesthetically appealing solutions that support our client's business goals.

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