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Event visuals and a comprehensive identity system design, including universal design artefacts.

Visual identity for Europe's largest skydiving conference, ESS.

Services:
Industry:
Events and Events, Skydiving, Aviation.
Scope of work:

Event logo
Templates for SoMe communications
Printed materials
Website design and implementation
Aftermovie

It is the largest conference focusing on skydiving safety in the CEE region and the only one of its kind in Europe. The symposium brings together experts, members of the skydiving community, instructors and equipment manufacturers.

Over the three days of the conference, ESS offers dozens of security-related seminars, presentations, panel discussions and debates. We have the opportunity to design the visuals for this event.

Faced with the event's ever-increasing scale and the need to communicate in multiple languages and countries simultaneously, we focused on creating a design system that would be flexible and easily adaptable by the ESS marketing team. Our designs included presentation templates, social media graphics, T-shirt designs, badges, posters, and other printed materials.

A key aspect of our collaboration was creating tools that the ESS team could use independently, using general guidelines and implementing designs in the Canva tool. We have been supporting the event since the 3rd edition when we designed the logo, and now our task is to create the visual identity for the 5th edition in 2024. We made the key-visuals based on Tomasz Nowicki's photography. These elements became the foundation for the entire visual communication of the event.

Photos: European Skydiving Symposium / KowentPhoto

The specific theme of the symposium, focusing on skydiving safety, required us to do adequate research and analysis of the requirements.

Our knowledge of the subject proved invaluable, allowing us to create designs that visually capture the spirit of extreme sports and appeal to a broad target audience, from novice enthusiasts to experienced skydivers and instructors.

It was also a challenge to reach an international audience, which required us to design materials that would be understandable and appealing to people from different cultures.

By working closely with the ESS organizers, we created versatile and eye-catching designs that contributed to the event's success.

Our collaboration with ESS was not only an opportunity to demonstrate our creativity and design skills but also to contribute to promoting safety in a sport that is full of passion and adrenaline.

We created a consistent and impactful visual identity that supports the European Skydiving Symposium's growing scale and international nature through proper research, a deep understanding of the subject matter, and a flexible design approach.

Customer Opinion:

One of the most commendable aspects of Shayba's work is their efficiency in operations. Projects are always delivered on time, often ahead of schedule, without compromising on quality. I wholeheartedly recommend co-working with Szajba for their outstanding design services. Their dedication to quality, efficiency and customer satisfaction is unparalleled, and I am sure they will be a valuable asset to any organization looking for top-notch design solutions.
Marta Molińska
Chaos Manager, Sky Camp

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