Case study
Washchem: rebrand for car wash chemicals
The context
The context
Washchem makes professional chemicals for touchless, automatic and truck washes: coloured foams, active foams and vehicle care products. It wanted an identity that set it apart and spoke to its trade audience.
The new logo would appear on everything from labels to the website, and the labels had to follow strict product labelling rules.
What we did
What we did
01
Logo refresh
A cleaner mark that works at every size.
02
Brand book
One set of rules for every application.
03
Product labels
A label system for the whole range: each product has its own colour, while the layout stays consistent and makes room for the mandatory CLP hazard labelling.
04
Website with a product catalogue
A catalogue customers can filter by use, packaging and pH, built to support SEO and the company's online presence.
05
Low-code build
It kept the budget down without losing quality.
The work
Selected work
Identity, labels and web
The outcome
The outcome
Washchem now presents one coherent brand, from canister labels to search results. Today the company's team develops the website on its own, building on our design: it has added pages for its self-service car washes and online top-ups for their loyalty cards.
30
products in the online catalogue
8
packaging formats, from 5 L to 1,100 kg
2024
new brand and website launched
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Where are we
Poznań, Poland
Working Hours
09:00 – 18:00 Poland time
Working language
English / Polish