Case study
Maxfilament: a product catalogue built to rank
The context
The context
Maxfilament is a Polish manufacturer of industrial-grade 3D printing filaments. It supplies production companies, prototyping teams and 3D printing service bureaus, mostly in wholesale quantities. Its range keeps growing, and the website had to keep up.
We designed a system of recurring components and modules from which catalogue pages can be built as needed, with a structure that stays easy to manage.
What we did
What we did
01
Workshop prototyping
Mockups tested early to avoid costly changes later.
02
Component system
Reusable modules for a growing catalogue.
03
A fresh take on the branding
Consistent with Maxfilament's identity, with the energy of its industry.
04
SEO-first catalogue
Filaments can be browsed by material, industry and printer brand, and each path has its own page built for search.
05
Filling the gaps in the team
We joined a team with IT project experience and brought the missing design skills.
The work
Architecture and screens
Information architecture, catalogue and print
The outcome
The outcome
Better search visibility brought more organic traffic, which turned into more conversions and sales. GA4 tracking shows where that traffic comes from and feeds the ad campaigns, supporting a business focused on B2B wholesale. The Maxfilament team then built the category pages for materials, industries and printer brands on its own, using our modules.
24
filaments in the catalogue
27
category pages: by material, industry and printer
2023
new website launched
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Where are we
Poznań, Poland
Working Hours
09:00 – 18:00 Poland time
Working language
English / Polish