Case study
Katarzyna Pilorz Yoga Studio: a new website
The context
The context
The studio has taught the Iyengar method in Kraków since 2004, alongside yoga therapy and work on female fertility. For its 20th anniversary the owner wanted a site that felt like the studio and helped bring in new students.
The old site did neither. It didn't reflect the character of the place and gave marketing campaigns little to work with.
What we did
What we did
01
New information architecture
Every part of the offer, from beginners' courses to workshops and trips, got its own SEO-ready page.
02
Navigation built for sign-ups
Finding the right class and enrolling takes a few clicks.
03
Layouts for SEO and PPC
Flexible sections that campaigns can point to, and that the owner can update herself.
04
Photo post-production
The client supplied the photos; we edited and calibrated them in a quiet palette that matches the studio.
05
VOD and MailerLite
Online courses linked in, and the newsletter connected to MailerLite for later email campaigns.
The work
Selected screens
Website
The outcome
The outcome
Six months after launch the studio saw noticeably more enquiries, full groups and better conversion from campaigns. The owner updates classes and timetables on her own.
20
years of the studio, since 2004
2.5
months from brief to launch
+35%
organic traffic and clicks from search
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Where are we
Poznań, Poland
Working Hours
09:00 – 18:00 Poland time
Working language
English / Polish