Case study
Center AI: a sales story for local marketing
The context
The context
Center AI (now LocalZen by Center AI) is a Poznań-based platform that helps retail and service chains manage their local visibility on Google Maps. Its communication listed features, which worked for operations teams but not for the marketing directors and owners who sign the contracts.
The company wanted to talk about business results instead of modules, and to give its sales team materials that carry that message.
What we did
What we did
01
Stakeholder workshops
To pin down who the communication is really for and which arguments land with each group.
02
New information architecture
Built around business problems and their solutions rather than platform modules.
03
A website for two kinds of reader
Key benefits visible at a glance for decision makers, technical detail one step deeper for the people implementing it. Handed to the Center AI team for build.
04
Sales presentations
Several versions, from short first-meeting decks to full presentations with case studies.
05
Event print and case study templates
Printed materials for industry events and templates for client results, such as the CCC rollout.
The work
Selected layouts
Website and sales materials
The outcome
The outcome
Center AI's message moved from what the platform does to what it changes for a chain of stores. The sales team got a set of decks and templates it can adapt from one meeting to the next. In January 2026 the platform was renamed LocalZen by Center AI. The client's team adapted our website design to the new name on its own.
43,000+
locations managed on the platform
10+
major retail brands among clients
861
hours a month saved for one client
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Where are we
Poznań, Poland
Working Hours
09:00 – 18:00 Poland time
Working language
English / Polish