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  • Website redesign for Katarzyna Pilorz Yoga Studio

For its 20th anniversary, the Krakow-based yoga studio needed a site that would reflect the character of the place and support the acquisition of new students.

Katarzyna Pilorz Yoga Studio - website for Iyengar yoga school

Services:
Industry:
Health and wellness, Local services
Scope of work:

Webdesign
Web development
Information architecture
Photo post-production

Katarzyna Pilorz Yoga Studio is an intimate yoga school in Krakow with a 20-year history, specializing in the Iyengar method and yoga therapy. The owner approached us with a need to modernize the website - the existing one did not reflect the character of the place or effectively support marketing efforts.
We rebuilt the information architecture, designed a flexible layout for SEO and PPC, and integrated the whole thing with the VOD platform and MailerLite. The result? Six months after publication, the studio is recording full class groups and many more inquiries from new students.

Katarzyna Pilorz Yoga Studio has been operating in Krakow since 2004 as an intimate school focused on the Iyengar method. It also specializes in yoga therapy and work with female fertility. On the occasion of the 20th anniversary, the owner decided to refresh the website - the previous one did not reflect the character of the place and did not support attracting new students.

The studio offers courses for beginners, groups at different levels, therapeutic classes, workshops and trips. We reworked the existing structure so that each element of the offer has a dedicated sub-page optimized for SEO, and the navigation allows you to quickly find the right classes and sign up for them.

The choice of technology was dictated by the client's need for self-reliance in updating offerings and schedules. The project took 2.5 months to complete. The client provided the photos - we took care of their post-production and calibration. The subdued color palette was meant to convey the calm character of the studio.

We linked the site to a VOD platform where the studio publishes online courses. We also integrated MailerLite to handle the newsletter - this integration proved crucial for subsequent email marketing campaigns.

Six months after publication, the owner noticed a marked increase in interest in the offer. More inquiries, full groups, better conversions from campaigns. The site began to realistically support the business.

Customer Opinion:

We have been working with the Szajba Studio team for more than 10 years. During this time, he has completed dozens of graphic design projects for us, such as designing logos for new initiatives, websites, reports, and materials for daily communication. We can confidently say that the Szajba Studio team has become an extension of our team within the graphic identity. And do you know what's best? Thanks to such long-term cooperation, it understands the specifics of our activities well. Ariel and the entire Szajba Studio support us even in tricky situations when the deadline is extremely short.
Monika Synoradzka
CEO of Huge Thing & Partner SpeedUp Group.

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