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Dynamic growth has led to the need to make the image more consistent and find common ground in communicating the differentiated offerings.

Support as an external graphic design team in refreshing the Medaid brand image in the long term.

Services:
Industry:
Medical industry, E-commerce.
Scope of work:

Marketing materials
Apparel and accessories
Product packaging
Webdesign
Printed materials

Medad is a company that combines professionalism and experience in the field of rescue. It offers courses and training that prepare participants to respond effectively in emergency situations. Medad also operates a store with emergency first aid kits.

The company's growth and diversification of its offerings brought stylistic discrepancies that began to affect brand consistency. A comprehensive metamorphosis was needed to unify the company's image and introduce new, effective project work methodologies. We took on the partner role, initiating a process to analyze Medaid's needs and goals. Our goal was to develop an action plan based on a method of small steps spread over a more extended period. We put the reins in Medaid's hands, allowing them to define their priorities and choose their methods of working on projects.

Photos: Kuba Konwent © konwentphoto.com

The stylistic direction we proposed was quickly transformed into concrete projects. In cooperation with Medaid, we adopted an approach in which knowledge sharing and creating universal tools are key. This supports building a strong, flexible and self-sufficient brand.

Before we were delegated graphic design tasks, Medaid team members had been doing this on their own for years. We decided to take advantage of this situation, and so we were able to focus on developing flexible templates that the Medaid team could use as they saw fit.

This cooperative strategy not only increases Medaid's autonomy to respond quickly to changing market needs but also translates into time and cost savings.

It eliminates the need to constantly outsource new projects to an outside contractor while maintaining a high standard of visual communication.

Customer Opinion:

As a company, we have been working with Szajba for several years, and it has been a pleasure. What is most important in today's business is meeting the agreed deadlines, which is always 100% realized in the case of Szajba. Their projects are of the highest level of professionalism—as evidenced by the fact that our cooperation has lasted so many years! Szajba is a trusted business partner whom we sincerely recommend to anyone looking for reliability and integrity.
Tomasz Liber
CEO, Medaid

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