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evolvT is a Danish company providing last-mile delivery solutions with the help of their own electric fleet – including cars and scooters. In addition to their logistic services, they also deal with charging and servicing electric vehicles, offering these in a b2b convention. We have been invited to write company marketing materials and design a new logo, along with the brand guidelines.
We developed the concept of a new logo, based on the needs analysis carried out in the first step, also while working on the texts defining the brand mission, vision and values. Working in repetitive loops and in close cooperation with evolvT, we created a logo in a few several rounds of corrections. Afterwards we also defined the basic principles of use in offline and online channels.
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