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Just Chopped
JustChopped is a product for all those, who love to spend their time in the kitchen, but not in a supermarket queue. Carefully selected recipes from top chefs, packed with all necessary & fresh ingredients, delivered in scheduled time directly to your address. We had an opportunity to design branding, packaging and e-commerce platform.
Client:
Category:
Years:
Just Chopped
UX/UI, Webdesign, Branding, Print,
2015 – 2017
Challenge:
This startup concentrates on delivering new cooking possibilities to all, who value their time. Many people who'd like to learn how to cook, doesn't have time to look for interesting recipes and to get ingredients from the supermarket – JustChopped solves this problem. Our main goal as a design team, was to create consistent visual communication, which could be easily used in various schemes such as food packaging, creating database with recipes, and mobile & desktop e-commerce experience.
Effect:
Due to the tight schedule, we had to work on branding and e-commerce platform at the same time. Our first step was conducting UX workshops with the client and developers team, during which we managed to cover the whole platform with wireframes. In the meantime, we created a refreshed logo and basic principles of identity.
Photos © Just Chopped
